Year
2022
Client
espresso
Category
Mobile APP
Product Duration
4 Weeks
People who are indecisive or with little experience buying coffee, do not know how to choose a new high quality coffee.
Some coffee lovers would like to dive deeper into the technical aspects of a good coffee bean, such as production, processing, and types of beans.
There is no app on the market where you can read reviews, ratings made by expert baristas, or recommendations based on previous purchases.
He sculpted Espress’s interface with a sleek, modern design system, defining crisp typography, a cohesive color palette, and intuitive iconography to enhance usability. Design plays a crucial role in shaping perceptions and creating memorable experiences, a well-crafted design not only communicates ideas effectively but also evokes emotions, captures attention, and builds trust. From striking visuals to thoughtful layouts, every element contributes to telling a unique story, evident in the subscription flow’s minimalist checkout with visual delivery cues and the Home screen’s balance of education and action. Erik iterated on these elements, refining navigation and micro-interactions to ensure every touchpoint felt seamless, drawing from his e-commerce UI expertise.
Through moderated usability testing, Erik honed the Home and purchase flows, addressing feedback to perfect the user journey from discovery to buy. The result was a polished app interface that empowers coffee enthusiasts with confidence, merging education and commerce in a bold, user-centric package. Future enhancements, like voice integration, are on the horizon, but the design’s foundation stands as a testament to his meticulous craft.
